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By Todd Kessler

The Good Dog

Category: Illustrated Children’s Book

The Good Dog
9

Campaign Strategy

Leveraging author Todd Kessler’s brand recognition as the creator of the popular children’s television franchise Blue’s Clues, Pubvendo promoted Kessler’s longform illustrated children’s book series The Good Dog to an audience with interest in Blue’s Clues.

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The Numbers

15.4% Engagement Rate

$0.17 Cost Per Engagement

8.5% Click Through Rate

$0.08 Cost Per Click

13,328 Links Clicks

9

Creative

Pubvendo adapted art panels from the book for social ad and display ad creative, upon which we overlaid stickers of Blue peaking around corners and objects within the art panel with messaging reflecting Kessler’s affiliation with the television franchise (i.e. “From the Creator of Blue’s Clues).

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Audience

Pubvendo targeted an audience of parents and grandparents with mandatory interests in children’s books, Blue’s Clues, and dogs.

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Results

Driving substantial audience traffic to Kessler’s website via social and display advertising, Pubvendo achieved a 8.5% click-through rate and $0.08 cost per click, resulting in 13,000+ link-clicks to the author’s website.

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