By Bob Batchelor
Stan Lee: The Man Behind Marvel
Category: Biography, Comics
Campaign Strategy
Written by prolific pop culture historian Bob Batchelor, Pubvendo identified during competitive engagement analysis outsized audience interest in vintage comic book covers and “On This Day” comic book facts. Pubvendo’s campaign strategy centered upon these two elements and targeted fans of Marvel Comics and Stan Lee.
The Numbers
17.5% Engagement Rate
$.04 Cost Per Engagement
8.1% Click Through Rate
$.09 Cost Per Click
2,640 Links Clicks
Creative
Pubvendo’s creative strategy leveraged vintage comic book covers and #OTD facts relevant to selected comic book covers (i.e. Jean Gray’s first appearance as Phoenix in a Marvel Comic).
Audience
Pubvendo established a primary audience of fans of biography, Marvel Comics, and Stan Lee, and created multiple sub-audiences based on creative. For example, Pubvendo’s #CyberMonday content featured a vintage comic cover of the first appearance of Cyber (Wolverine’s nemesis) in a Marvel Comic, which ad was served to a sub-audience interested in Wolverine and Cyber.
Earned Digital Media
Notable earned digital media included interest from NY Daily News, SyFy Wire, and Fanboy Nation.
Results
At outsized engagement and click-through rates and low CPE and CPC rates, Pubvendo’s campaign resulted in a weekly sales increase of 1,100%.
"I am convinced my book would not have been nearly as successful as it was without Pubvendo promoting it. Once they began their campaign, my previously perfectly adequate sales began to skyrocket. The publisher literally could not send inventory to Amazon fast enough. Pubvendo is amazing and easy to work with, and they bring heart, data-intelligence, marketing know-how, and a true love of books to the outstanding work they do for authors. Highly recommended. "
Bob Batchelor
Author, Stan Lee: The Man Behind Marvel
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