By Tom Delonge
Poet Anderson …In Darkness
Category: Teen/Young Adult Fantasy
Campaign Strategy
Featuring a lucid-dreaming storyworld and co-written by Blink-182 founder and former front man Tom Delonge, Pubvendo’s campaign strategy leveraged concept art created for the book while targeting fans of lucid-dreaming storyworlds including the film Inception and fans of Tom Delonge, Blink-182, and Angels and Airwaves.
The Numbers
12% Engagement Rate
$0.08 Cost Per Engagement
7.19% Click Through Rate
$0.08 Cost Per Click
8,505 Links Clicks
Creative
Pubvendo’s creative leveraged concept art developed for the book series and overlaid suspense quotes from the book.
Audience
Pubvendo targeted an audience interested in Teen/YA fantasy fiction, lucid dreaming storyworlds (i.e. Inception), and Tom Delonge, Blink-182, and Angels and Airwaves.
Earned Digital Media
Pubvendo’s earned digital media campaign targeted websites publishing content about lucid dreaming as well as Teen/YA fantasy novel review websites.
Results
With attractive creative and granular audience targeting, Pubvendo achieved $0.08 CPE and CPC rates well below benchmark while driving 8,505 link-clicks to the Amazon retail page, resulting in merchandising from Amazon, audience growth, and sales.
"Pubvendo is the best digital agency in the book business, second to none. We’ve partnered with them to promote a variety of books in diverse genres and have always found them to offer a custom approach with unique creative and audience insights—and spectacular results."
Tom DeLonge
Founder and former front man of Blink-182,
Author of the Poet Anderson and Sekret Machines series
(Quote by Kari DeLonge, Chief Content Officer)
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