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By Tom Delonge

Poet Anderson …In Darkness

Category: Teen/Young Adult Fantasy

Poet Anderson
9

Campaign Strategy

Featuring a lucid-dreaming storyworld and co-written by Blink-182 founder and former front man Tom Delonge, Pubvendo’s campaign strategy leveraged concept art created for the book while targeting fans of lucid-dreaming storyworlds including the film Inception and fans of Tom Delonge, Blink-182, and Angels and Airwaves.

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The Numbers

12% Engagement Rate

$0.08 Cost Per Engagement

7.19% Click Through Rate

$0.08 Cost Per Click

8,505 Links Clicks

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Creative

Pubvendo’s creative leveraged concept art developed for the book series and overlaid suspense quotes from the book.

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Audience

Pubvendo targeted an audience interested in Teen/YA fantasy fiction, lucid dreaming storyworlds (i.e. Inception), and Tom Delonge, Blink-182, and Angels and Airwaves.

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Earned Digital Media

Pubvendo’s earned digital media campaign targeted websites publishing content about lucid dreaming as well as Teen/YA fantasy novel review websites.

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Results

With attractive creative and granular audience targeting, Pubvendo achieved $0.08 CPE and CPC rates well below benchmark while driving 8,505 link-clicks to the Amazon retail page, resulting in merchandising from Amazon, audience growth, and sales.

Tom DeLonge

"Pubvendo is the best digital agency in the book business, second to none. We’ve partnered with them to promote a variety of books in diverse genres and have always found them to offer a custom approach with unique creative and audience insights—and spectacular results."

Tom DeLonge

Founder and former front man of Blink-182,
Author of the Poet Anderson and Sekret Machines series
(Quote by Kari DeLonge, Chief Content Officer)

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