blue logo

By Chris Lowney

Make Today Matter: 10 Habits for a Better Life (and World)

Category: Self-Help, Inspiration

Make Today Matter
9

Campaign Strategy

Identifying during competitive engagement analysis outsized audience interest in inspirational memes, Pubvendo’s campaign strategy adapted inspirational quotes from the book to highly shareable memes by overlaying quotes atop inspirational backgrounds.

9

The Numbers

40.2% Engagement Rate

$0.02 Cost Per Engagement

7.00% Click Through Rate

$0.08 Cost Per Click

5,221 Links Clicks

9

Creative

Pubvendo’s creative strategy focused on impactful, inspirational lines from the book corresponding to each of the 10 habits enunciated in the book (i.e. “Only when you are willing to risk failure are you able to ‘risk success.’”). Selected pictures corresponded to selected quotes, i.e. a message of leadership overlaid atop a forward facing picture of a winding path.

9

Audience

Pubvendo targeted an audience interested in analogous self-help/inspirational leaders such as John C. Maxwell, interested in self-help and inspiration, and interested in self-help books.

9

Results

Achieving an outsized 40% engagement rate and $0.02 cost per engagement, Pubvendo achieved significant organic reach from paid engagement and drove 5,200+ link-clicks to the Amazon retail page at a 7% click-through rate and $0.08 cost per click.

Chris Lowney

"I was delighted to work with Pubvendo on two books, and both campaigns were handled with great professionalism. They know their stuff, and structured our outreach to focus closely on appropriate target audiences for my work. Pubvendo is user friendly, very easy to work with, and able to make complex technical matters easy to understand for authors."

Chris Lowney

Author, Make Today Matter

Featured Work

left arrow Previous

Next right arrow

The Jeopardy Book of Answers 35th Anniversary

Results:

144% non-follower engagement rate

Digital Transformation

Results:

34,000 visits to book microsite

Let's Grab a Coffee and Chat

We want to hear about your project and how we can help you to amplify your voice.

This field is for validation purposes and should be left unchanged.

Let's Chat

Let's Grab a Coffee and Chat

We want to hear about your project and how we can help you to amplify your voice.

This field is for validation purposes and should be left unchanged.