By Chris Lowney
Make Today Matter: 10 Habits for a Better Life (and World)
Category: Self-Help, Inspiration
Campaign Strategy
Identifying during competitive engagement analysis outsized audience interest in inspirational memes, Pubvendo’s campaign strategy adapted inspirational quotes from the book to highly shareable memes by overlaying quotes atop inspirational backgrounds.
The Numbers
40.2% Engagement Rate
$0.02 Cost Per Engagement
7.00% Click Through Rate
$0.08 Cost Per Click
5,221 Links Clicks
Creative
Pubvendo’s creative strategy focused on impactful, inspirational lines from the book corresponding to each of the 10 habits enunciated in the book (i.e. “Only when you are willing to risk failure are you able to ‘risk success.’”). Selected pictures corresponded to selected quotes, i.e. a message of leadership overlaid atop a forward facing picture of a winding path.
Audience
Pubvendo targeted an audience interested in analogous self-help/inspirational leaders such as John C. Maxwell, interested in self-help and inspiration, and interested in self-help books.
Results
Achieving an outsized 40% engagement rate and $0.02 cost per engagement, Pubvendo achieved significant organic reach from paid engagement and drove 5,200+ link-clicks to the Amazon retail page at a 7% click-through rate and $0.08 cost per click.
"I was delighted to work with Pubvendo on two books, and both campaigns were handled with great professionalism. They know their stuff, and structured our outreach to focus closely on appropriate target audiences for my work. Pubvendo is user friendly, very easy to work with, and able to make complex technical matters easy to understand for authors."
Chris Lowney
Author, Make Today Matter
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