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By Roy Sekoff

Lacks Self-Control: True Stories I Waited Until My Parents Died to Tell

Category: Humor, Memoir

Lacks Self Control
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Campaign Strategy

Penned by the founding editor of The Huffington Post and supported by praise from Larry David (“I’ve read worse”) and others, Pubvendo’s campaign strategy centered on fictional yearbook photos with captions adapted from stories in the book.

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The Numbers

16% Engagement Rate

$0.16 Cost Per Engagement

6.54% Click Through Rate

$0.10 Cost Per Click

16,666 Links Clicks

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Creative

Pubvendo’s primary creative strategy featured fictional yearbook photos with captions adapted from stories in the book. Our secondary creative strategy featured pictures of celebrities from stories in the book (i.e. Snoop Dogg smoking weed on HuffPo Live). Expanding further on our yearbook photo strategy, we also developed custom content relevant to stories in the book (i.e. a job flyer for the “Shabat Shiksa” correlating to the eponymous chapter in the book).

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Audience

Pubvendo targeted an audience interested in Arianna Huffington and The Huffington Post, celebrity endorsers including Larry David, relevant comedians and comedy brands, and, of course, memoirs.

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Results

Pubvendo’s social media campaign achieved outsized audience reach due to a high engagement rate and low CPE and CPC rates, resulting in 16k+ link-clicks to the Amazon retail page.

Roy Sekoff

"Pubvendo brought my book to social media life. Not only did they immediately grasp my brand of humor, they also identified and targeted an audience that would appreciate stories about Chevy Chase grabbing my balls at a funeral and the time I tried to steal a soiled tissue containing Oprah Winfrey’s tears. As an author, nothing made me happier than seeing a stranger comment: ‘I just bought your book. If it’s even half as funny as your Facebook ads, I’m in for a treat!’"

Roy Sekoff

Founding Editor of the Huffington Post
Author of Lacks Self-Control

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