Penned by the founding editor of The Huffington Post and supported by praise from Larry David (“I’ve read worse”) and others, Pubvendo’s campaign strategy centered on fictional yearbook photos with captions adapted from stories in the book.

Pubvendo’s primary creative strategy featured fictional yearbook photos with captions adapted from stories in the book. Our secondary creative strategy featured pictures of celebrities from stories in the book (i.e. Snoop Dogg smoking weed on HuffPo Live). Expanding further on our yearbook photo strategy, we also developed custom content relevant to stories in the book (i.e. a job flyer for the “Shabat Shiksa” correlating to the eponymous chapter in the book).

Pubvendo targeted an audience interested in Arianna Huffington and The Huffington Post, celebrity endorsers including Larry David, relevant comedians and comedy brands, and, of course, memoirs.

Pubvendo’s social media campaign achieved outsized audience reach due to a high engagement rate and low CPE and CPC rates, resulting in 16k+ link-clicks to the Amazon retail page.

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