By Tom Delonge

Poet Anderson …In Darkness



Teen/Young Adult Fantasy

Campaign Strategy

Featuring a lucid-dreaming storyworld and co-written by Blink-182 founder and former front man Tom Delonge, Pubvendo’s campaign strategy leveraged concept art created for the book while targeting fans of lucid-dreaming storyworlds including the film Inception and fans of Tom Delonge, Blink-182, and Angels and Airwaves.


Pubvendo’s creative leveraged concept art developed for the book series and overlaid suspense quotes from the book.


Pubvendo targeted an audience interested in Teen/YA fantasy fiction, lucid dreaming storyworlds (i.e. Inception), and Tom Delonge, Blink-182, and Angels and Airwaves.

Earned Digital Media

Pubvendo’s earned digital media campaign targeted websites publishing content about lucid dreaming as well as Teen/YA fantasy novel review websites.


With attractive creative and granular audience targeting, Pubvendo achieved $0.08 CPE and CPC rates well below benchmark while driving 8,505 link-clicks to the Amazon retail page, resulting in merchandising from Amazon, audience growth, and sales.

By the Numbers

Engagement Rate


Cost Per Engagement


Click Through Rate


Cost Per Click


Links Clicks


Pubvendo is the best digital agency in the book business, second to none. We’ve partnered with them to promote a variety of books in diverse genres and have always found them to offer a custom approach with unique creative and audience insights—and spectacular results.

Tom DelongeFounder and former front man of Blink-182
(Quote by Kari DeLonge, Chief Content Officer)