Our Method

We know how to amplify your voice as an author. We have developed our signature system using data and technology to target and reach your readers.

Step One

Market Analysis

During Market Analysis, Pubvendo will identify your target audience from 8,000 demographic, geographic, and psychographic data points. We’ll use data tools to understand how your audience finds books and brands like yours, tracing out their digital path to discovery of your book and brand.

What podcasts does your audience listen to?
What influencers does your audience follow?
How does your target audience find similar books via Google?
How does your target audience find similar books on Amazon?
What websites does your audience visit to find recommendations?

The answer to each question will inform our campaign tactics. At the conclusion of our market analysis, we’ll deliver an actionable, data-packed digital strategy report and dataset detailing our entire campaign strategy.

Step Two

Branding

Branding your book as a leader in its space is a valuable campaign objective in and of itself, driving higher-value business outcomes such as speaking opportunities, requests for article comments and contributions, and sales of your company’s products and services. Additionally, branding your book as a leader in its space also tends to drive increased book sales. During the branding process, we’ll seek to drive the following distinctions for your book:

Award Winning
Best Selling
As Seen In___ (e.g. Forbes)

Well-Reviewed (in the media and online)
Highly Sought After

Step Three

Optimization

For audience members to find your book and your brand, your website, book listings, and author accounts must be well-optimized, discoverable, and in the case of your Amazon listing, merchandisable by Amazon. We’ll audit and recommend updates to the following assets:

Amazon Retail Page Elements
Amazon Keywords
Amazon Categorizations)
Amazon Author Profile

Google Business Listing
Website SEO
Social Media Profile Creation
Social Media Optimization

Step Four

Earned Media

Based on the results of our market analysis, Pubvendo will perform outreach to the websites, podcasts, and influencers followed by your audience. We’ll be seeking to secure:

Book Reviews
Author Interviews
Op-Eds and Guest Posts

Book Mentions
Social Shares
List Inclusion

Step Five

Digital Media

Pubvendo will promote your book on Amazon via Amazon Advertising, your book and brand on social media, and your brand on Google including advertising via Google Search, Google Display network, and via custom display ad placements and newsletter sponsorships. Where impactful, we’ll be highlighting your book as a thought leadership lead magnet when promoting your business.

Step Six

Social Media

Particularly after branding your book, Pubvendo’s social media marketing campaigns are designed to connect your book to its target audience through social influencer marketing, granularly targeted social ad campaigns, and social media remarketing of your other offerings to your book-interested audience members and vice versa. Pubvendo’s social media tactics include:

Organic Social Media Management
Social Follower Growth
Social Influencer Marketing

Social Media Advertising
Social Media Remarketing

Let's Grab a Coffee and Chat

We want to learn more about your project and how we can help amplify your message.

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Let's Grab a Coffee and Chat

We want to learn more about your project and how we can help amplify your message.

"*" indicates required fields