Marketing for Leaders
Leaders Services
Case Studies
Wealth Summit
Pubvendo’s client—a wealth influencer whose book outlined strategies for generational wealth creation—approached Pubvendo to use their book to promote their annual summit on wealth creation and generate event registrations priced at $299 per person.
Pubvendo’s Approach:
Pubvendo leveraged social media pixel audience data gathered during our book launch campaign to create lookalike audiences for social advertising. Pubvendo layered psychographic affinities identified during analysis for the summit and included references to our client’s book in social ad creative promoting the summit.
Results:
Pubvendo generated 60 new event registrations at an advertising cost of sale of only $39.48 per registration. Following the event, Pubvendo utilized pictures and video from the event to continue promoting our client’s book.
Entrepreneurship Platform
Pubvendo’s client was an author and serial entrepreneur who, after building and selling 12 businesses, built a new resource and training-driven online platform for entrepreneurs. Upon the launch of the platform, the client approached Pubvendo to acquire new members. The client estimated the lifetime value of each member to be $190.
Pubvendo’s Approach:
Pubvendo created new audiences from existing audience data and deployed a set of LinkedIn, Meta, and Google Ads to generate signup conversions on the platform website.
Results:
Pubvendo generated 123 completed registrations at an advertising cost of sale of only $9.84 per registration.

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