Education - Pubvendo

Course Marketing

Strategic Online Course Marketing for Higher Education

Course Marketing Services

Strategy

We identify your audience and develop effective engagement strategies for online learners.

Course Pages

We create landing pages and interconnected digital assets for your courses.

Social Influencers

We work with social influencers to get the word out about your courses.

Audience Aquisition

We acquire new students for your courses through powerful digital advertising on Google, YouTube, and across social media.

Analytics

We utilize advanced conversion tracking methods to enhance our campaigns, providing detailed analytics that offer insights into our highest-performing audience and campaign segments.

Case Study

Case Study: Columbia University – Online Learning

Columbia University approached Pubvendo to promote two new free online courses for higher education course creators. These courses teach educators best practices for creating online courses and powerful digital cases. The first course, Blended Learning Toolkit, provides an overview of the history of digital education, as well as practical guides for implementing online tools in the classroom. The second course, Digital Case Method, allows learners to tap into the power of visual storytelling by teaching learners how to utilize the powerful format of the digital case study.

Pubvendo’s Approach

The objective of Pubvendo’s campaign was to raise awareness and enrollments for the online courses through Google, YouTube, and social media.

RESULTS

Engaged Provosts, Vice-Provosts, and Deans with a 3x response rate relative to benchmark.
Drove costs per action 80% below benchmark.
First cohorts were enrolled to capacity and included a diverse group of learners from around the world.