To support our Indie booksellers during challenging times, Pubvendo has created the Social Campaign #BuyBooksIndie. For at least the next 90 days, Pubvendo will leverage the millions of impressions and link-clicks generated through digital campaigns to promote online book purchases from indie bookstores via www.indiebound.org. As indie bookstores face unprecedented challenges to their brick and mortar stores, #BuyBooksIndie is an effective way to close the gap and ensure these treasured institutions are not lost. We invite you to join us in taking the below steps to support them.
As we realize the public health and economic impacts we all face, indie bookstores could be the next permanent closure with no physical store replacement. During a time of rapid social change, decreased patronage, foot traffic, and author events, the possibility of losing this valuable cultural institution is a startling new reality.
“As you explore an indie bookstore, it’s a place to meet someone new, fall in love, or simply escape. Last year we generated 15 million paid impressions and more than 1 million click-throughs to eCommerce. We’re pleased to leverage the power of our digital campaigns to support Indie booksellers.”
-Joshua Schwartz; CEO, Pubvendo
Consumers are less likely to purchase books in-store, but will presumably be more active to (a) engage in social media, (b) make eCommerce purchases, and, perhaps! (c) read more books.
Pubvendo is leading the charge for all authors, writers, publishers, publicists, and agencies to utilize social media as a powerful tool to connect readers with indie booksellers promoting purchases of books via IndieBound. This action is as simple as posting links to www.indiebound.org with supportive messaging.
Actions You Can Take to Support Indie Book Sellers:
- Pinned Posts: Pin one social media post promoting book purchases from indie bookstores.
- Organic Posts: Begin publishing organic social media content encouraging readers to buy books from indie bookstores.
- Paid Posts: If you’re publishing social media ads, promote books via outbound links to the book product page on Indiebound.
Pubvendo is the largest digital agency exclusively working with book publishers and authors. Across a broad spectrum of nonfiction subject matters and fiction genres, Pubvendo consistently outperforms benchmarks to promote author’s books and brands, grow audience, and increase sales.