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Pubvendo Team

We work hard to deliver excellence in all we do and ensure your book reaches the right audience with the right results. Below is our team.

Joshua Schwartz

Joshua Schwartz

Chief Executive Officer

Joshua Schwartz

Chief Executive Officer

Joshua Schwartz is the Founder and Chief Executive Officer of Pubvendo, in which role he is responsible for digital campaign methodology, strategy, and execution. An 11-year veteran of the book publishing industry, he has previously held business development and product development roles at Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University. His favorite books include The Corrections by Jonathan Franzen, Meditations in an Emergency by Frank O’Hara, and The Old Man and the Sea by Ernest Hemingway.

Brandon Schwartz

Brandon Schwartz

Chief Financial Officer

Brandon Schwartz

Chief Financial Officer

Brandon Schwartz joined Pubvendo in 2017 and currently serves as Chief Financial Officer. In addition to his role with Pubvendo, he is currently building a research program to address key challenges facing geologic sequestration of carbon dioxide. Brandon holds bachelor’s, master’s, and doctoral degrees from the Pennsylvania State University and was awarded the Dr. N.G.W. Cook Ph.D. Dissertation Award for his doctoral dissertation. His favorite books are American Pastoral by Philip Roth, Letters to a Young Scientist by Edward O. Wilson, and The Lean Startup by Eric Ries.

Ashley Durrer

Ashley Durrer

Director of Client Services

Ashley Durrer

Director of Client Services

Ashley Durrer is Director of Client Services, responsible for on-time service delivery while helping clients achieve specific book objectives. She previously worked in marketing roles including partnerships with HarperCollins, Penguin Random House, and Macmillan, among others. Alongside her work, she earned a Bachelor’s Degree in Studio Art with a Business minor while volunteering at the Museum of Fine Arts in Boston as an Accessibility Volunteer. Her favorite books include Everything is Illuminated by Jonathan Safran Foer, The Speed of Trust by Stephen M. R. Covey, and Timeline by Michael Crichton.

sami yuhas

Sami Yuhas

Director of Author Launch

Sami Yuhas

Director of Author Launch

Sami Yuhas is currently the Director of Pubvendo Author Launch and has previously performed earned media outreach as Pubvendo’s lead Book Publicist, a vertical she continues to manage. A jack of many trades, she holds an M.Ed in Learning, Design, and Technology from the Pennsylvania State University as well as an M.A in Journalism from the University of Alabama. Her favorite books include Agents of Dreamland by Caitlin R. Kiernan, The Things They Carried by Tim O’Brien, and The Book Thief by Markus Zusak.

Andrew Masterjohn

Andrew Masterjohn

Director of Market Research

Andrew Masterjohn

Director of Market Research

Andrew Masterjohn is the Director of Market Research for Pubvendo, where he leads a team performing market analysis and developing digital strategy for Pubvendo campaigns and Author Launch clients. He has previously held management positions with GNC. Andrew holds a bachelor’s degree in Mathematics from the Pennsylvania State University and a master’s degree in Leadership from Southeastern University. His favorite books include 21 Irrefutable Laws of Leadership by John C. Maxwell, The Circle Trilogy by Ted Dekker, and How to Win Friends and Influence People by Dale Carnegie.

Anna Miller

Anna Miller

Associate Project Manager

Anna Miller

Associate Project Manager

Anna Miller is an Associate Project Manager at Pubvendo, responsible for ensuring projects and their subtasks are completed on time and ensuring Pubvendo’s standard operating procedures are working efficiently across all service verticals. She previously served as an international marketing intern at AMU and as a podcast publicist at Fortier PR. She holds a bachelor’s degree in Literature from Florida State University and a master’s degree in Publishing from George Washington University. Her favorite books include Sense and Sensibility by Jane Austen and Oliver Twist by Charles Dickens.

Aimar Galarza

Aimar Galarza

Book Publicist

Aimar Galarza

Book Publicist

Aimar Galarza joined Pubvendo in 2021 serving as a Book Publicist. She is responsible for earned media outreach, digital strategy research and development, and author coaching. She previously held editorial roles at Her Campus and is currently in the GW Journal of Ethics in Publishing editorial committee. She holds a BA in English Literature from the UPR-RP, and a master’s degree in Publishing from George Washington University. Favorite books include The Anatomy of Story by John Truby, City of the Beasts by Isabel Allende, and Diary of St. Faustina by Faustina Kowalska.

Charlie the Dog

Charles Barkley

Office Manager

Charles Barkley

Office Manager

Charlie, the terrier rescue, also known as Charles Barkley is the (un)official mascot and good vibes giver at Pubvendo. Charlie is a pup who appreciates the English language. As such, he’s learned to ask for the beach, his favorite friends, human or dog, cheese, running, and more. And while he might appear to be sleeping on the job, this is just his mind at work. He’s a smol boy with a big heart and goofy attitude and he’s always a riot amongst the team.

hummingbird

Working hard to
amplify author voices

Featured Clients

hummingbird

We Use Data and Technology to Target and Reach Your Readers. And We Do It Better Than Anyone Else.

Our Methodology

We know how to amplify your voice as an author. We have developed our signature system using data and technology to target and reach your readers.

Step One

Market Analysis

market analysis

During Market Analysis, Pubvendo will identify the target audience for your book from 8,000 demographic, geographic, and psychographic data points. Once we’ve identified your target audience we’ll use data tools to trace their digital path to discovery of your book.

  • How does your target audience find similar books via search?
  • How does your target audience find similar books via website referrals?
  • How does your target audience find similar books via social media?
  • How does your target audience find similar books via website display?
  • How does your target audience find similar books via Amazon and Goodreads?

We’ll find out. And we’ll deliver an actionable, data-packed market analysis report and dataset detailing our entire campaign strategy.

Step Two

Optimization

optimization
Our primary objective is to drive audience traffic for your book to a buy button—usually on Amazon. Our very close secondary objective is to do so in a way that gets the attention of Amazon’s merchandising algorithm. During the optimization phase of our campaign, we’ll make sure Amazon has everything needed to merchandise your book while improving discoverability on Google, Amazon, and beyond, including:

  • Amazon Retail Page Elements
  • Amazon Keywords
  • Amazon Categorizations
  • Amazon Author Profile
  • Goodreads Page Elements
  • Goodreads Author Profile
  • Goodreads Lists
  • Website SEO
  • Social Media Profile Creation
  • Social Media Optimization

Step Three

Earned Digital Media

earned digital media

Different from a traditional book publicity agency, Pubvendo is hyper-focused on getting your book reviewed and promoted on niche websites within virtual communities frequented by your target audience. At high speed and low cost, we convert 10%-20% of our outreach to coverage on websites averaging 500,000 monthly website visits—and we’ve been known to land coverage on traditional media websites too. Throughout our digital Earned Digital Media campaign for your book, we’ll be looking for:

  • Book Reviews
  • Author Interviews
  • Op-Eds and Guest Posts
  • Book Promotion
  • Book Giveaways
  • Speaking Engagements

Step Four

Social Media Advertising

social media advertising

Pubvendo’s social media advertising campaigns are designed to get the word out about your book to an audience of high-probability book buyers and to drive them to a buy button—usually on Amazon. Leveraging best of class tools and methods previously unknown in book publishing, Pubvendo will develop a social media creative and audience targeting strategy unique to your book and your brand—and we’ll run every element of the campaign on your behalf. You can sit back while we:

  • Create your social media networks
  • Design highly-engageable social media content for your book and brand
  • Publish all social media content on your behalf, subject to your approval
  • Advertise book promotion content to a narrowly defined core audience of high-probability book buyers
  • Grow your social media followers
  • Achieve outsized reach into your target audience via outsized engagement
  • Achieve outsized click-through to eCommerce for your book at low costs per click
  • Achieve outsized ad value relative to ad spend—we average 12x ad spend to ad value
  • Curate an audience of the highest probability book buyers

Step Five

Analytics

analytics

Ok, we’ll admit it. We’re obsessed with analytics. At the heart of any successful digital campaign is outsized performance. We constantly measure our engagement rates, click-through rates, costs per engagement, costs per click, ad relevance scores, ad value, and conversion rates, and we provide actionable reporting every step of the way.

Step Six

Author Coaching

author coaching

Pubvendo Author Launch is an intensive training and coaching program for authors interested in adding significant horsepower to their digital brand and activities before, during, after, or in lieu of a Pubvendo campaign. Authors will receive a custom digital strategy and should expect to spend 12 hours in Pubvendo's video training library, 6 hours in 1:1 coaching calls, and 6 hours performing homework between sessions. By the end of the program, authors are empowered to be their own social media marketers promoting their author brand and books to new audiences.

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Let's Chat

Let's Grab a Coffee and Chat

We want to hear about your project and how we can help you to amplify your voice.

This field is for validation purposes and should be left unchanged.