Pubvendo Founder

At Pubvendo, we’re dedicated to delivering excellence and ensuring your book connects with the right audience to achieve outstanding results. Meet our Founder:

JOSHUA SCHWARTZ

FOUNDER

Josh Schwartz is the Founder of Pubvendo, a leadership branding and book marketing agency he has led since its establishment in 2017. A passionate entrepreneur and market strategist, his work at Pubvendo has focused on differentiating authors’ brands as leaders while connecting his clients’ books to unique target audience segments granularly defined by data and analytics.

Prior to founding Pubvendo, he worked in business development and innovation roles for publishing services providers, spearheading the development of market research and author marketing services platforms while managing business development for the full suite of book publishing production supply chain services “from manuscript to retail” including cover design, editorial, composition, eBook design, audiobook production, printing and binding, and distribution. His previous clients include Amazon, Barnes & Noble, Apple, Kobo, Penguin Random House, HarperCollins, Hachette, Simon & Schuster, Macmillan, McGraw-Hill, Wiley, Disney, and Scholastic, among others.

As an avid entrepreneur, he has advised and mentored startups at Georgetown Entrepreneurship as a founding member of the Georgetown Venture Lab and at Penn State’s Happy Valley Launch Box as an Entrepreneur in Residence, coaching early-stage founders on market discovery, audience segmentation, differentiation, go-to-market strategy, and marketing.

Holding a book marketer’s trifecta of degrees in English (BA), Psychology (BA), and Business (MBA), he received degrees from George Mason University and Georgetown University and guest lectures on book marketing at the George Washington University Graduate Program in Publishing, thus also affiliating with the full triumvirate of Washington universities named George.

Publisher Clients

See Our Work

We Use Data and Technology to Target and Reach Your Readers. And We Do It Better Than Anyone Else.

Our Method

We know how to amplify your voice as an author. We have developed our signature system using data and technology to target and reach your readers.

Step One

Market Analysis

During Market Analysis, Pubvendo will identify your target audience from 8,000 demographic, geographic, and psychographic data points. We’ll use data tools to understand how your audience finds books and brands like yours, tracing out their digital path to discovery of your book and brand.

What podcasts does your audience listen to?
What influencers does your audience follow?
How does your target audience find similar books via Google?
How does your target audience find similar books on Amazon?
What websites does your audience visit to find recommendations?

The answer to each question will inform our campaign tactics. At the conclusion of our market analysis, we’ll deliver an actionable, data-packed digital strategy report and dataset detailing our entire campaign strategy.

Step Two

Branding

Branding your book as a leader in its space is a valuable campaign objective in and of itself, driving higher-value business outcomes such as speaking opportunities, requests for article comments and contributions, and sales of your company’s products and services. Additionally, branding your book as a leader in its space also tends to drive increased book sales. During the branding process, we’ll seek to drive the following distinctions for your book:

Award Winning
Best Selling
As Seen In___ (e.g. Forbes)

Well-Reviewed (in the media and online)
Highly Sought After

Step Three

Optimization

For audience members to find your book and your brand, your website, book listings, and author accounts must be well-optimized, discoverable, and in the case of your Amazon listing, merchandisable by Amazon. We’ll audit and recommend updates to the following assets:

Amazon Retail Page Elements
Amazon Keywords
Amazon Categorizations)
Amazon Author Profile

Google Business Listing
Website SEO
Social Media Profile Creation
Social Media Optimization

Step Four

Earned Media

Based on the results of our market analysis, Pubvendo will perform outreach to the websites, podcasts, and influencers followed by your audience. We’ll be seeking to secure:

Book Reviews
Author Interviews
Op-Eds and Guest Posts

Book Mentions
Social Shares
List Inclusion

Step Five

Digital Media

Pubvendo will promote your book on Amazon via Amazon Advertising, your book and brand on social media, and your brand on Google including advertising via Google Search, Google Display network, and via custom display ad placements and newsletter sponsorships. Where impactful, we’ll be highlighting your book as a thought leadership lead magnet when promoting your business.

Let's Grab a Coffee and Chat

We want to learn more about your project and how we can help amplify your message.

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Let's Grab a Coffee and Chat

We want to learn more about your project and how we can help amplify your message.

"*" indicates required fields